A new look but the same mission

If you’ve been receiving our newsletter for a while now, you’ve likely picked up on the fact that things are looking a little different these days. We are so excited to have finally made the leap from our traditional newsprint format to this magazine-style newsletter—and we want to take a moment to tell you why.

First, we want to acknowledge that every donated dollar is a true gift of faith. We take great pride in being thoughtful and efficient stewards of the resources you entrust to us. That’s why, when the rising cost of producing our newsletter became impossible to overlook, we knew we had to make a change.

At one time, the previous format was the most cost efficient available, but Newsprint isn’t as common as it once was, and there are very few vendors who still work with it. Without competition, there’s little incentive for vendors to keep prices low. These price hikes were happening very, very quickly while at the same time the process was taking much longer. By the time the newsletters were landing in homes, we were already working on the next one. We met with our mail house representative to work on cost savings and then, following months of brainstorming with no leads on a solution, the mailing house unexpectedly went out of business.

This sudden change gave us an opportunity—and a much-needed nudge—to reimagine how we share with you the stories that matter most. We had been considering this change for over a year, and the time had finally come to make the leap to something better.

We couldn’t be more excited to reveal this new format. We’re grateful for the opportunity to finally share high-resolution photos (in color!) that truly capture the heart, hope and joy of the animals you have helped save… and while we are planning to cut back to three issues per year instead of four, we promise to pour just as much energy into each one.

We hope this new look helps you feel more connected to each of the animals within these pages. Each has a story to tell, and while our team does our best to share them, sometimes a picture really is worth a thousand words.

We’d love your feedback on our new look. Please feel free to email us at news@nhspca.org with your thoughts!

Never miss an issue! Click here to sign up to receive a free printed version of our newsletter.